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Denmark's digital replica bill would ban AI voice and likeness clones without consent by 2027

4 min read Published By Christopher Wieduwilt
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Zenia Stampe, now Denmark's culture minister, speaking from the lectern in the Folketing chamber at Christiansborg
Photo: Christian Ursilva, CC BY-SA 4.0, via Wikimedia Commons (cropped)

Denmark wants to make it illegal to share a realistic AI clone of your voice or face without your permission, and it wants the rule live on January 1, 2027.

Culture minister Zenia Stampe tabled bill L 49 in the Folketing, Denmark’s parliament, on October 8, 2026, the Danish Ministry of Culture announced. It amends the Copyright Act, covers ordinary people and performers, and makes whoever publishes a fake prove they had consent.

This is Denmark’s second try. A cross-party deal from June 26, 2025 started it, the first bill lapsed when Denmark held a general election, and Stampe took over the ministry in June 2026, CMU reported.

Now we're stopping digital identity theft and helping artists whose livelihoods are being threatened.
— Zenia Stampe, Danish Minister of Culture

Not technically, even though Music Business Worldwide’s June 2025 headline said Denmark planned to give citizens “copyright ownership” of their face and voice. Copenhagen lawyer Jakob Plesner Mathiasen of Gorrissen Federspiel, who is also a director of IFPI Denmark, wrote on LinkedIn that the new rule “does not constitute a copyright or a related right.” He calls it “a separate protection of personal characteristics” that sits inside the Copyright Act.

The bill has two parts, according to its explanatory notes as quoted by PPC Land:

  • Section 73 a protects anyone, foreign nationals included, from having a realistic digital imitation of their appearance, voice or movements made public without consent, whether it was made with AI or a simpler editing tool.
  • Section 65 a protects performers. The notes point to streaming services and social media filling up with “more and more tracks that contain digital 1:1 imitations of musicians’ vocals.”

The fake has to be realistic, meaning there’s an obvious risk someone confuses it with the real person. Caricature, satire, parody and criticism stay allowed, unless the fake is misinformation that could seriously endanger someone’s rights, life or property. Cover recordings and live sound-alike bands aren’t the target either.

Diagram of what Denmark's bill L 49 blocks without consent and what stays allowed
Design: The AI Musicpreneur, from the Danish Ministry of Culture and bill L 49

Bill L 49 targets making a fake available to the public, so the person on the hook is whoever uploads the track or video. They have to prove the imitated person said yes, and even an accidental upload counts, according to the notes.

Breaking the rule wouldn’t be a crime. You’d go to a civil court for damages, compensation for non-economic harm and an order to pull the fake from the platform it sits on. Stampe said “one of the main goals of the bill is to get the tech giants to take down manipulated content quickly.” PPC Land flags one catch: the notes also exclude hosting services as the EU’s Digital Services Act defines them.

The notes say the bill doesn’t change anyone’s duties under the EU AI Act’s transparency rules. Other countries are slower. The NO FAKES Act stalled after Ted Cruz blocked it in the US Senate on September 30, 2026, UK music leaders say their country is “lagging behind”, and in Japan the protection came from a Tokyo court ruling that a voice is a publicity right.

Until a law like this exists where you live, my explainer on protecting your voice from AI covers what works today.

The Folketing still has to vote. If it passes, January 1, 2027 is the day a 1:1 clone of a singer on a Danish feed needs that singer’s yes behind it.

Frequently asked questions

When would Denmark's digital replica bill L 49 take effect?

The proposed start date is January 1, 2027, if the Folketing passes the bill. Culture minister Zenia Stampe said she hopes the law can take effect at the turn of the year, and agreements signed before that date would not be affected.

How long would Denmark's bill L 49 protect a person's voice and likeness after death?

Until 50 years after the end of the year in which the person died. The explanatory notes say a fake released soon after a death can hurt the bereaved, while protection with no end date would go too far against freedom of expression.

Does Denmark's bill L 49 protect artists who are not Danish?

Yes for the general protection in section 73 a, which the bill applies to all natural persons, foreign nationals included. The separate performers' right in section 65 a covers nationals and residents of the European Economic Area.

Can a collecting society license AI imitations of performances under Denmark's bill L 49?

Only under the performers' right in section 65 a, which the bill brings under Denmark's extended collective licensing rules, so a collective management organisation could agree payment terms on behalf of performers. The protection of a person's face and voice in section 73 a cannot be covered by a collective deal, because the bill treats it as too closely tied to the individual.

Which Danish parties backed the June 2025 agreement behind the digital replica bill?

The political agreement of June 26, 2025 was made by the then government of the Social Democrats, Venstre and the Moderates, together with the Denmark Democrats, the Socialist People's Party, the Conservative People's Party, the Red-Green Alliance, the Social Liberals and the Alternative. Bill L 49 puts that agreement into law.

About the author

Photo of Christopher Wieduwilt

Christopher Wieduwilt

AI Music Educator & Journalist

Covering AI music tools, industry shifts, and news for music creators and professionals. Twice-weekly newsletter at aimusicpreneur.com.

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