Suno hires Spotify veteran Sam Berger to win over skeptical artists amid legal battles

Key Highlights

• Suno hired Sam Berger, former Spotify and Patreon exec, to lead artist partnership development
• Berger managed artists including Charlie Puth, Portugal. The Man, and Miguel
• The hire follows Suno’s recent Warner–Suno deal and ongoing RIAA litigation

Suno AI added Sam Berger to its artist partnerships team, Billboard confirmed. Berger will report to Chief Music Officer Paul Sinclair and focus on partnerships with artists, managers, and creative teams.

“”We’re at a critical point in time where the future of music is being actively shaped and establishing trust with our industry partners is more important than ever,”” said Berger.

Suno is building industry credibility while facing legal challenges from GEMA and major labels. The company raised $125M and recently announced a partnership with Warner Music Group.

Berger joins a team stacked with veterans from Spotify, Twitch, Splice, Atlantic Records, and Motown. His track record at Moment House, where he sold over two million tickets across 180 countries before Patreon’s acquisition, signals Suno’s push to win over skeptical artists.

For creators exploring Suno this hire suggests the company is serious about artist-first development, as Digital Music News reported.