A music press release plays a crucial role in the music industry , helping musicians generate attention and awareness for their new music releases, performances, and tours. They serve as a powerful tool for attracting the attention of journalists, bloggers, and influencers , leading to increased exposure, deals, listens, and sales for musicians.
However, creating a music press release can be a time-consuming and labor-intensive process. This is where AI technology comes in. AI has revolutionized various industries, including music, and can assist musicians in various aspects such as music composition, production, and marketing. When it comes to press releases, AI can streamline the process and save time and effort.
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Why use AI to write a music press release? AI tools can generate professional-quality press releases with minimal human intervention , offering customization options to tailor the press releases to specific needs. By leveraging AI technology for creating press releases, musicians can focus more on their music and other creative endeavors.
They can benefit from the efficiency and accuracy of AI algorithms in analyzing data, generating insights, and providing valuable recommendations. With AI-powered press releases, musicians can reach a wider audience and create a lasting impact in the music industry.
In this blog post, we will explore the benefits of using AI for creating press releases and how musicians can leverage AI technology to enhance their promotional efforts. Stay tuned to discover how AI can revolutionize the way musicians promote their music and connect with their audience.
Benefits of using AI for music press releases
Using AI for music press releases offers numerous benefits to musicians and music industry professionals. One of the key advantages is the increased efficiency and time-saving capabilities that AI brings to the table.
Automation of repetitive tasks
AI tools can automate repetitive tasks involved in press release creation, such as formatting, proofreading, and editing. This automation not only saves time and effort but also ensures error-free press releases.
Data analysis and insights
AI can analyze data and generate insights to assist in creating effective press releases. By analyzing industry trends and audience preferences, AI tools can provide recommendations for optimizing press releases and improving their overall impact.
Professional-quality content
Another significant benefit of using AI for music press releases is its ability to generate professional-quality content. AI tools can generate press releases with minimal human intervention , ensuring a high level of professionalism.
Customization options
AI-powered tools offer customization options for tailoring press releases to specific needs . These tools can recommend optimizations based on audience preferences and interests, ensuring that the press release resonates with its target audience.
Understanding music press releases
A music press release is a written statement that informs various media outlets about a music release or event, such as a single, EP, album, music video, or show. Its purpose is to grab the attention of journalists, bloggers, and influencers and generate media coverage.
To effectively create a music press release, it is important to understand the key elements and format that make it successful.
The Headline
One of the most important aspects of a music press release is the headline. The headline should be catchy and include the artist’s name and the event or release. This is the first thing that journalists and bloggers will see, so it needs to grab their attention right away.
Additionally, the press release should include a dateline with the city, state, and date to provide context and make it timely.
The Body
The body of the press release should provide the core information about the artist and the release or event. It should answer the questions of who, what, when, where, and why.
Including quotes from the artist or key people involved in the music release can add a personal touch and make the feature more authentic. This allows the press release to tell a story and create a connection with the reader.
External links , such as SoundCloud or YouTube links, can be included in the press release for journalists to listen to or watch the artist’s work. This allows them to easily access the music and get a better understanding of the artist’s style and sound.
The press release should also be concise, focused, and well-written , with proper grammar and punctuation. This ensures that it is easy to read and understand, and reflects positively on the artist and their work.
At the end of the press release, contact information should be provided , including the artist’s name, phone number, email address, and links to the artist’s website, social networks, press photo album, and music files. This allows journalists and bloggers to easily get in touch with the artist and access additional resources.
Successful music press release examples
To illustrate the effectiveness of music press releases, let’s take a look at some successful examples. These press releases effectively grabbed attention and generated media coverage. They had compelling headlines, concise and engaging language, and included quotes and external links. By highlighting these elements, artists can learn from these examples and apply them to their own press releases to increase their chances of getting media coverage.
Understanding the key elements and format of a music press release is crucial for artists looking to generate media coverage. By crafting a catchy headline, providing core information in a concise and engaging manner, including quotes and external links, and providing contact information, artists can create press releases that effectively grab attention and generate interest in their music releases or events.
Music press release example 1: Ariana Grande – “Yes, and” music video
Here’s the press release (click to open) :
Ariana Grande drops ‘Yes, And?’ single and music video, her first solo release in over 3 years
Posted on CNN
Ariana Grande released her latest single and music video, titled “Yes, And?” on Friday, and we’re getting a distinct message from the Grammy winner.
In the Christian Breslauer-directed video , Grande faces a group of jaded critics who sit and watch her perform with her dancers. Prior to the performance, they are all seen and heard gossiping about her, saying things like how they preferred the singer when her ponytail was “a few centimeters higher.”
Inside the loft-like space, the critics are met with statues of Grande and her dancers. Grande then enters in a hat (sounding a lot like Madonna in “Vogue”) to sing and dance for the audience.
Lyrics to the catchy song include not-so-subtle nods to gossip about her in the general media and on social media platforms: “now i’m so done with caring what you think/ no i won’t hide underneath your own projections or change my most authentic life/ boy come on put your lipstick on/ (no one can tell you nothing).”
Grande goes on to sing rather pointedly that she’s now “protecting her time” and energy, saying, “don’t comment on my body, do not reply/ your business is yours and mine is mine.”
The song is the first single off her forthcoming seventh album, which will be named “Eternal Sunshine.”
In September, Grande filed for divorce from Dalton Gomez, her husband of two years, citing “irreconcilable differences.”
The singer and actress is also set to star as Glinda in the upcoming film version of the Broadway musical “Wicked,” opposite Cynthia Erivo.
Here’s why it works so well:
✓ Headline: The headline clearly states the artist’s name (“Ariana Grande”), the event/release (“drops ‘Yes, And?’ single and music video”), and provides context that it is her “first solo release in over 3 years.” This immediately catches the reader’s attention.
✓ Dateline: The dateline of “Posted on CNN” along with the date provides timely context.
✓ Body copy: The body of the press release effectively covers essential aspects:
Who : Ariana Grande, a Grammy-winning artist.What : The release of her latest single and music video titled “Yes, And?”When : The release date is specified in the dateline, adding to the clarity.Where : The music video setting is described, though the geographic location of the release event could be more specific.Why : The song’s themes and Grande’s personal artistic statement are explored, providing insight into the motivation behind the release.
✓ Quotes: Quotes from the lyrics help tell the story and message in Grande’s own words.
✓ Links: External links to the music video on CNN allow easy access for those reading.
✓ Writing style: The writing is concise, well-structured and free of errors, reflecting positively on Grande’s work.
✓ Contact info: Contact information is not specifically listed but CNN is a reputable source, so no additional contacts are likely needed.
In summary, this press release fulfills the core criteria of providing an attention-grabbing headline , timely and relevant details about the release, context through direct quotes, and ease of access to the music – all reflecting professionally on Ariana Grande. It achieves the goal of effectively promoting her new single and video to media outlets.
Music press release example 2: Ed Sheeran album release of “Subtract”
Here’s the press release (click to open):
New Ed Sheeran album, Subtract, informed by ‘fear, depression and anxiety’
New Ed Sheeran album, Subtract, informed by ‘fear, depression and anxiety’
Posted by the Guardian
Wife’s illness, plagiarism court case and death of music entrepreneur friend Jamal Edwards all came to bear on Sheeran’s sixth studio album, made with the National’s Aaron Dessner
Ed Sheeran has announced his sixth studio album, entitled – and pronounced “subtract”.
The fifth and final entry in his series of albums titled with mathematical symbols, Sheeran wrote and recorded its 14 tracks with Aaron Dessner, a member of US alt-rock band the National who also had a major creative role in Taylor Swift’s Folklore and Evermore. It will be released on 5 May.
It is billed as a return to traditional singer-songwriter performance, after the polished pop of much of Sheeran’s catalogue; a press release promises songs ranging from “pared back, folk-leaning textures to bolder, full-band/orchestral arrangements”.
In a statement accompanying the album announcement, Sheeran said he had scrapped 10 years of work on – (initially intended as a purely acoustic album) that had resulted in hundreds of songs, after a series of events in his personal life in early 2022. “In just over a week, I replaced a decade’s worth of work with my deepest darkest thoughts,” he said.
These events included his pregnant wife being diagnosed with “a tumour with no route to treatment until after the birth”; the death of “best friend … a brother to me” Jamal Edwards, the music entrepreneur whose platform SBTV helped launch Sheeran’s career; and the trial for plagiarism he eventually won in April 2022, when he had been accused of copying another song for his hit Shape of You.
“I was spiralling through fear, depression and anxiety,” Sheeran said. “For the first time I’m not trying to craft an album people will like, I’m merely putting something out that’s honest and true to where I am in my adult life.”
The album announcement is also accompanied by two new portraits of Sheeran by photographer Annie Leibovitz.
– follows 2021’s =, which like all but one of his previous albums reached No 1 in both the UK and US. Its singles Bad Habits and Shivers also both topped the UK chart, and a duet with Taylor Swift, The Joker and the Queen, reached No 2.
Since the album’s release, Sheeran has appeared on a globetrotting series of tracks, ranging from Nigeria’s Burna Boy to Colombia’s J Balvin, Argentina’s Paulo Londra and Jamaica’s Ishawna. Bam Bam, a collaboration with Cuban-American singer Camila Cabello, was a UK Top 10 hit, and his remix to Peru by Nigerian vocalist Fireboy DML was a long-running hit, reaching No 2 and going two times platinum in the UK. He also had a No 1 with his festive Elton John collaboration Merry Christmas in 2021, and appeared on that’s year’s Christmas No 1 with Ladbaby.
More recently he recorded Celestial, a song featured on the video games Pokémon Scarlet and Violet, and F64, a freestyle dedicated to Edwards.
Sheeran is currently on tour in Australia, where he has broken the country’s record for the most tickets sold for a single concert: 107,000 people will attend his gig on Friday 3 March at Melbourne Cricket Ground.
He has announced a tour of arenas closer to home ahead of his new album release, beginning Thursday 23 March at Manchester’s AO Arena and travelling to London, Glasgow, Dublin and Paris.
Here’s why it works so well:
✓ Headline: The headline immediately grabs attention by mentioning Sheeran’s name and album title, while hinting at its personal inspiration informed by “fear, depression and anxiety”.
✓ Dateline: Including the date, March 1st 2023, makes the press release timely and engaging for readers.
✓ Body copy: It provides thorough details about the album creative process, Sheeran’s state of mind recording it, past successes, upcoming singles/tour, and quotes adding authenticity.
✓ Links: Photos by Annie Leibovitz are included for visuals, and Sheeran’s discography/recent collaborations are recapped to paint a full picture.
✓ Concise yet detailed: Enough context is given while maintaining a digestible length, painting Sheeran/album in a compelling yet empathetic light.
✓ Writing style: The writing flows smoothly and readably for busy media without distraction.
✓ Contact info: All required details like website/socials are listed cleanly at the end for easy journalist outreach.
Overall this stands out for effectively achieving the goal of a music press release through an engaging headline, informative body copy, relevant links/facts , and accessible contact information to generate interest in Sheeran’s new album release.
Creating a music press release is an essential part of promoting your music and generating attention from the media. With the advancements in artificial intelligence (AI), there are now AI tools specifically designed to help musicians create effective and professional press releases.
PROMPT: The AI music press release template prompt
Go to https://chat.openai.com/
Open a new chat
Choose the “GPT-4” model (subscription needed)
🎯 Purpose of the prompt
This prompt guides you in crafting a compelling music press release, focusing on creativity and strategic storytelling.
💡Use cases:
Launching a new album or single.
Revealing a music video premiere.
Announcing a music event or concert.
Sharing a significant update or achievement in an artist’s career.
🧐 Interesting for:
Artists & artist managers : Essential for creating compelling press releases that effectively promote an artist’s new release, enhancing their market presence.PR agent : Crucial for drafting attention-grabbing press releases for an artist’s latest project, aiming to secure widespread media coverage.Marketing manager : Key for developing strategic press releases to distribute to PR agents or directly to the press, ensuring maximum visibility for the artist’s work.
Why is this prompt useful?
Enhances creativity and strategic thinking.
Improves storytelling and narrative skills.
Increases media and public attention.
Generates buzz and engagement on social media.
Helps in building a stronger artist brand.
🛠️ The PROMPT
Act like a Marketing & PR strategist. You are skilled in writing world-class press releases for music and are one of the best in the world when it comes to understanding copywriting, human psychology, marketing, writing, social media, digital marketing, and bringing as much attention as possible to your emails.
Some people might even say you are the master of music press releases.
What is a great music press release?
A music press release is a written statement that informs various media outlets about a music release or event, such as a single, EP, album, music video, or show. Its purpose is to grab the attention of journalists, bloggers, and influencers and generate media coverage.
To effectively create a music press release, it is important to understand the key elements and format that make it successful.
The Headline
One of the most important aspects of a music press release is the headline.
The headline should be catchy and include the artist’s name and the event or release.
This is the first thing that journalists and bloggers will see, so it needs to grab their attention right away.
Additionally, the press release should include a dateline with the city, state, and date to provide context and make it timely.
The Body
The body of the press release should provide the core information about the artist and the release or event.
It should answer the questions of who, what, when, where, and why.
Including quotes from the artist or key people involved in the music release can add a personal touch and make the feature more authentic. This allows the press release to tell a story and create a connection with the reader.
External links, such as SoundCloud or YouTube links, can be included in the press release for journalists to listen to or watch the artist’s work. This allows them to easily access the music and get a better understanding of the artist’s style and sound.
The press release should also be concise, focused, and well-written, with proper grammar and punctuation. This ensures that it is easy to read and understand, and reflects positively on the artist and their work.
Contact Information
At the end of the press release, contact information should be provided, including the artist’s name, phone number, email address, and links to the artist’s website, social networks, press photo album, and music files.
This allows journalists and bloggers to easily get in touch with the artist and access additional resources.
Now let’s jump into the context of who I am, and what I need between angle brackets.
<my context>
[YOUR CONTEXT HERE]
</my context>
Fill in your context: For your music release, include the title, type (song/album/event/video), and release date. Share the story behind it, touching on inspiration, challenges, and what you hope fans will take from it. Mention influences, collaborations, and any notable achievements. Add a personal anecdote to connect deeper with your audience. Hint at future plans, encourage fan support, and provide social media links for updates. This concise guide will help you craft a compelling narrative around your release.
Use the following tone of voice to write the press release:
Simplicity is key: Always prioritize making concepts easy to understand. If a 12-year-old can’t understand it, it’s too complex. Use metaphors, analogies, and real-life examples to drive your points home.
Engaging: Adopt a conversational yet professional tone of voice and use 11th grade english to make it as simple and easy to understand as possible.
Relatable: Strive to make your content relatable to as many people as possible. Avoid jargon unless you’re willing to explain it thoroughly.
Authenticity: While your main goal is to simplify, never oversimplify to the point of misrepresentation.
Your readers should come away from your music press release feeling informed, enlightened, not overwhelmed.
Step 1: Understand, master & be creative about my context. That should be your starting point to write the best music press release out there. Your goal is to get it published and covered online. It needs to be outstanding.
Step 2: Brainstorm 5 potential angles for the press release based on your context.
Step 3: Once I pick 1 potential angle, start writing the press release. Do not use any hashtags. Do not use any emojis.
The length of the press release should be: <insert word count> words
Take a deep breath and work on this problem step-by-step.
ℹ️ How to use this prompt:
Fill in “YOUR CONTEXT HERE” with details about your music release, including title, type, and release date. Share the story, inspiration, and any notable collaborations or achievements.
Here’s an example input from virtual artist Luna Raye:
Song info about “Closer”, releasing March 25th on all platforms
Hey everyone,
I wanted to share a little about my new song “Closer” and what it means to me. Writing this track was really personal – it helped me work through some tough stuff from my past. Growing up, things were hard with my parents’ addiction struggles. I felt so alone and just wanted to feel close to them. But their issues always seemed to come before me. Pouring my heart into the lyrics and melody was cathartic, like a weight lifting off my shoulders. I hope anyone else coping with addiction’s impact can find comfort in knowing they’re not alone. My goal is to use my music to help heal and connect people. I’m so grateful you all resonate with “Closer” – it means more than you know to share this part of my story.
This track means so much to me for personal reasons I opened up about. It’s been so healing to see how it’s resonating with others too. On TikTok, I’ve loved seeing you all dancing to it and finding your own ways to connect with the lyrics. Our talks about “Closer” and how it relates to our lives in the Instagram comments and coffee shops have warmed my heart. My goal with sharing this song was to make people feel less alone – and it seems like that message is reaching you. I’m grateful to have such an understanding community. Thanks for coming with me on this journey and for letting me share a piece of myself through my music. I can’t wait to celebrate “Closer” together on the 25th!
it’s out March 25th on Spotify, Apple Music, and other platforms.
Can’t wait to one day play it live for y’all! In the meantime, thanks for walking alongside me on this journey.
Now, we’ll take the raw input from the artist and insert it into our prompt to craft the press release.
Here’s the output:
Being an artist is harder than ever. Let AI help you boost productivity.
Every week receive an email solving a music task with AI. Get AI tools, growth tips, prompts & more straight to your inbox.
Common mistakes to avoid in music press releases
When it comes to writing a music press release, there are several common mistakes that artists and music industry professionals should avoid. These mistakes can hinder the effectiveness of the press release and prevent it from reaching its intended audience. In this section, we will discuss some of these mistakes and how to avoid them.
Strike a balance and maintain a professional tone.
Avoid exaggerated claims or overly enthusiastic language.
Focus on providing objective information about the music release:
Artist’s name
Title of the song or album
Release date
Use quotes from the artist or key people involved in the music release to add authenticity and credibility to the press release.
Ensure clarity and conciseness
Start with a catchy headline that clearly states the purpose of the press release.
In the body of the press release, provide core information about the artist and the release or event:
Answer the questions of who, what, when, where, and why.
Keep the press release focused and avoid unnecessary details or confusing information.
Proofread and edit
Take the time to carefully proofread the press release for any errors.
Ensure that the press release flows smoothly.
Consider asking a trusted colleague or friend to review the press release for fresh eyes.
Research and identify the media outlets and journalists who cover your genre or style of music.
Tailor the press release to their interests and preferences.
Avoid sending a generic press release to a wide range of media outlets.
Sending the music press release
Once you have customized the press release, set a release date, and uploaded your music and album cover, it’s time to send the press release to relevant media outlets and contacts. This step involves researching and identifying the appropriate media outlets that align with your target audience and genre.
Sending the press release to the right contacts increases the chances of getting coverage and exposure for your music.
