Arctic Monkeys’ ‘A Certain Romance’ gets a stunning AI music video made with Google Veo

Key Takeaways:

• Professional filmmakers are using AI as a serious creative tool, not just for quick experiments
• The best AI videos still require massive time investment and real artistic skill
• Google’s Veo 3 at $249 monthly is making high-end AI video creation more accessible to working professionals

Max Joseph just dropped something that’s getting people talking. The filmmaker used Google’s AI tools to create an AI music video for Arctic Monkeys’ “A Certain Romance” – and it took him 250 hours of editing to get it right. Joseph said he’d been dreaming about making this video about love and relationships for years, and he finally pulled it off last week using AI.

The video is getting praise from people who can tell the difference between someone just messing around with AI and actual professional work.

One viewer, Collin Cornwell, commented “it really is all in the edit, amazing work!”

Another X user named Atman said the video “crosses the threshold of putting the focus on the art rather than the tools used to create it“. That’s exactly the point – when you watch it, you’re not thinking about the AI. You’re thinking about the story.

Joseph used Google Veo 2 for this project, and Google’s newest version (v3) costs $249 per month.

That’s not pocket change, but it’s way more accessible than what these tools used to cost.

The real takeaway here is that AI video tools are only as good as the person using them.

Joseph brought years of filmmaking experience and spent months on this project. The result shows what happens when someone with real creative vision gets their hands on these new tools.