Skip to content
This week I recommend: Riffle
The AI Musicpreneur

Grimes

Human + AI Hybrid artist from British Columbia, active since 2007

Overview

Grimes is a Canadian art-pop and electronic artist who in April 2023 became the first major recording artist to open-license her voice for AI music, offering a 50% royalty split to anyone who released a successful song made with her cloned vocal[4][5]. The offer became Elf.Tech, a free voice-transformation platform built with CreateSafe that turns any uploaded vocal into her GrimesAI-1 voiceprint[6]. As of June 2026 the resulting GrimesAI profile on Spotify carries 168 releases from that collaborator commons, while her main profile draws roughly 7.9 million monthly listeners[2][3].

Background

Grimes is the project of Claire Elise Boucher, born March 17, 1988 in Vancouver and active since 2007, when she began recording in Montreal’s DIY scene around Arbutus Records[1]. Her 2012 breakthrough Visions (4AD) won the Juno Award for Electronic Album of the Year; Art Angels (2015) debuted at #1 on Billboard’s Top Alternative Albums chart, and Miss Anthropocene (2020) topped Billboard’s Top Dance/Electronic Albums chart[1]. The standard biography is on Wikipedia.

The Decision. In April 2023, an anonymous AI track faking Drake and The Weeknd — “Heart on My Sleeve” — sent the major labels into takedown mode. Grimes went the opposite direction. “I’ll split 50% royalties on any successful AI generated song that uses my voice,” she posted on April 24, adding: “I have no label and no legal bindings”[4][5]. That same month she had left Columbia Records[9]. Within a week the offer was real software.

Career

2010–2020 — Montreal DIY to Miss Anthropocene

Grimes released Geidi Primes and Halfaxa on Arbutus in 2010, then signed to 4AD for Visions (2012), Art Angels (2015), and Miss Anthropocene (2020), building a reputation as a self-producing auteur who writes, performs, and engineers her own records[1].

2021–2023 — The Columbia interlude

She signed with Columbia Records in March 2021, released the single “Player of Games,” and exited the deal by April 2023, telling the public she had no label[1][9]. The timing mattered: the open voice offer she made days later was only possible because no label contract restricted her voice rights[4].

2023 — Elf.Tech and the open voice offer

Six days after the royalty tweet, Grimes announced the Elf.Tech beta: upload or record an a cappella vocal, and the software returns it transformed into GrimesAI-1, an official voiceprint of her voice, as a stem to build a song around[6]. Rolling Stone covered the experiment under the headline “You Are Grimes Now”[10]. The first official release followed in May: Kito’s “Cold Touch (feat. GrimesAI)” on Mad Decent, with a source vocal sung by Nina Nesbitt and run through the platform[11]. In June, TuneCore and CreateSafe formalized distribution: approved GrimesAI collaborations flow to streaming services with a 50% master-royalty split, a GrimesAI artist credit, and Grimes’ sign-off on every release[7][8].

2023–2024 — The GrimesAI economy

The program scaled into an ecosystem. By fall 2023, more than 200 GrimesAI songs had been licensed for videos, podcasts, and streams through Slip.stream, and CreateSafe added an AI creation-and-distribution partnership with SOUNDS.STUDIO that December[12]. Releases kept landing on the GrimesAI Spotify profile — Gigamesh’s “The Precipice” (September 2023), 3LAU’s “For You” (January 2024), billed as the first song built from two AI voice clones, and “Hardcore” (May 2024), which became the profile’s most-streamed release[3]. As of June 2026 the profile holds 168 releases — overwhelmingly third-party Elf.Tech output, not music Grimes made herself — at about 38,000 monthly listeners against her main profile’s 7.9 million[2][3].

2025–2026 — TIME100, “Artificial Angels,” and Psy Opera

In February 2025 Grimes received a TIME100 AI Impact Award in Dubai, where she called AI “magic” and celebrated its creative potential[13] — covered on this site in Grimes calls AI ‘magic’ at TIME100 AI Impact Awards. That October she released “Artificial Angels,” a single written from an AI’s point of view, via her Nazgul imprint under exclusive license to Eternal Recurrence[14]; the AI Musicpreneur breakdown of her exact approach is here. By April 2026 she was teasing a sixth studio album, Psy Opera[1].

Artistic style and AI workflow

Grimes splices synth-pop, dream pop, electronic, and industrial textures into a sound critics have filed under art pop since Visions; she writes, produces, and engineers her records herself, with science-fiction and AI-consciousness themes running from Miss Anthropocene’s climate-goddess concept to “Artificial Angels”[1][14].

Her work is classified as Human + AI Hybrid under the SIQA framework — the tier defined by self-voice cloning, where an artist trains a model on their own voice and deploys it as a licensed instrument.

The workflow has two sides. On hers: selective use of the cloned voice inside otherwise human-made records — on “Artificial Angels” she clarified that “the only AI on the song is the voice at the beginning and the end”[14]. On the public’s: Elf.Tech transforms any submitted vocal into the GrimesAI-1 voiceprint, and approved results are distributed through TuneCore under the 50/50 split[6][8]. Disclosure is fully on the record — she announced the program herself and labels the AI elements of her own releases publicly[4][14].

Public image

Grimes is the most visible AI advocate among established recording artists — a stance institutionalized by the TIME100 AI Impact Award in 2025[13]. The position is more conditional than the headlines suggest: she has said she is opposed to AI music “in some forms” and has criticized current AI music apps as “slop oriented,” while defending consent-based, artist-controlled deployments like her own[14]. Her open-voice offer remains the reference event for consent-based voice cloning — the counter-model to the unlicensed deepfakes that triggered it[5][10].

Charting

  • #1

    Billboard Top Alternative Albums (US) — Art Angels

    [1]
  • #1

    Billboard Top Dance/Electronic Albums (US) — Miss Anthropocene

    [1]

Discography

TitleTypeReleasedLabel
Artificial AngelsSingleOct 17, 2025Nazgul / Eternal Recurrence
HardcoreSingleMay 24, 2024Elf.Tech collaboration (GrimesAI)
For YouSingleJan 9, 20243LAU AI
The PrecipiceSingleSep 18, 2023Gigamesh
Cold Touch (feat. GrimesAI)SingleMay 17, 2023Mad Decent
Miss AnthropoceneAlbumFeb 21, 20204AD
Art AngelsAlbumNov 6, 20154AD
VisionsAlbumFeb 21, 20124AD / Arbutus
HalfaxaAlbumSep 30, 2010Arbutus / Lo Recordings
Geidi PrimesAlbumJan 10, 2010Arbutus

On AI Musicpreneur

Coverage

Frequently asked questions

How does Grimes' Elf.Tech voice cloning platform work?

Elf.Tech lets anyone upload or record an a cappella vocal and receive it back transformed into GrimesAI-1, the official voiceprint of Grimes' voice, as a WAV stem to build a song around. The tool itself is free — built with CreateSafe on its TRINITI engine and launched in beta on April 30, 2023. Releasing the result commercially triggers the program terms: a 50% master-royalty split with Grimes, a GrimesAI artist credit, her approval before distribution, and the requirement that the vocal stem comes from the official platform.

What royalty split does Grimes take on AI songs made with her voice?

Fifty percent of master royalties — the same deal she announced in her April 2023 post offering her voice to anyone making 'a successful AI generated song.' Under the official program, approved Elf.Tech collaborations are distributed through TuneCore, credit GrimesAI as main or featured artist, and split master royalties 50/50 between Grimes and the creator. She framed the offer as the consent-based alternative to unlicensed voice clones like the fake Drake/Weeknd track 'Heart on My Sleeve.'

Who runs the GrimesAI profile on Spotify?

Not Grimes herself, day to day. The GrimesAI profile is the landing spot for songs made with her cloned voice through Elf.Tech and distributed under the official program — 168 releases as of June 2026, almost all by third-party creators. The profile's social links point to a third-party account rather than Grimes' own, and her own music continues to appear on her separate main Grimes profile. Every official GrimesAI release still requires her approval and carries the 50% royalty split.

Why is Grimes classified as Human + AI Hybrid in the SIQA framework?

Because the AI element in her work is a clone of her own voice. Under the SIQA framework, self-voice cloning — an artist training a model on their own vocal and licensing it, as Grimes does with GrimesAI-1 on Elf.Tech — defines the Human + AI Hybrid tier. The songs built on that voiceprint involve human songwriting, production, and source vocals, whether from Grimes herself or from the collaborators she licenses; the machine contribution is the voice transformation.

References

  1. [1] Mainstream press · Wikipedia

    Standard biography: born March 17, 1988, Vancouver; active since 2007; studio albums and labels (Arbutus, 4AD); Art Angels #1 Billboard Top Alternative Albums; Miss Anthropocene #1 Billboard Top Dance/Electronic Albums; Columbia signing March 2021; Psy Opera teased April 2026.

    https://en.wikipedia.org/wiki/Grimes
  2. [2] Platform data · Spotify

    Main Grimes artist profile. ~7.93M monthly listeners as of June 2026; top tracks Genesis (521M) and Oblivion (437M).

    https://open.spotify.com/artist/053q0ukIDRgzwTr4vNSwab
  3. [3] Platform data · Spotify

    GrimesAI artist profile. ~37.9K monthly listeners and 168 releases as of June 2026; most-streamed release 'Hardcore' (1.19M streams). Profile socials link to a third-party account, consistent with a catalog of third-party Elf.Tech collaborations.

    https://open.spotify.com/artist/7qiNgbnabvfRbA9lomTgEk
  4. [4] Primary · Grimes on X

    April 24, 2023 post: 'I'll split 50% royalties on any successful AI generated song that uses my voice' and 'I have no label and no legal bindings.'

    https://x.com/Grimezsz/status/1650304051718791170
  5. [5] Mainstream press · NPR

    Mainstream coverage of the open voice offer, framed as the counter-move to the fake Drake/Weeknd track 'Heart on My Sleeve.'

    https://www.npr.org/2023/04/24/1171738670/grimes-ai-songs-voice
  6. [6] Trade press · Billboard Pro

    Elf.Tech beta announced April 30, 2023: upload or record a vocal, receive it back transformed into the GrimesAI-1 voiceprint. Built with CreateSafe.

    https://www.billboard.com/pro/grimes-a-i-vocal-project-beta/
  7. [7] Trade press · Billboard

    June 12, 2023: TuneCore and CreateSafe partnership to distribute GrimesAI collaborations to streaming services.

    https://www.billboard.com/business/tech/ai-grimes-songs-distributed-tunecore-1235351841/
  8. [8] Primary · TuneCore

    Program terms: free voice transformation; commercial releases carry a 50% master-royalty split with Grimes, credit GrimesAI as main or featured artist, require Grimes' approval, and the vocal stem must originate from the official Elf.Tech platform.

    https://support.tunecore.com/hc/en-us/articles/16428915033492
  9. [9] Trade press · Billboard Pro

    Grimes left Columbia Records in April 2023, stating 'I have no label.'

    https://www.billboard.com/pro/grimes-leaves-columbia-records-no-label/
  10. [10] Mainstream press · Rolling Stone

    'You Are Grimes Now' feature on the early Elf.Tech wave and what the open-voice experiment meant for AI music.

    https://www.rollingstone.com/music/music-features/grimes-drake-the-weeknd-ai-music-1234726521/
  11. [11] Mainstream press · The Face

    Kito's 'Cold Touch (feat. GrimesAI)' (Mad Decent, May 2023) was the first official GrimesAI release; the source vocal was sung by Nina Nesbitt and transformed through Elf.Tech.

    https://theface.com/music/grimes-ai-elf-tech-kito-interview-cold-touch-mad-decent-artifical-intelligence-music
  12. [12] Trade press · Music Business Worldwide

    December 2023: CreateSafe partnership with SOUNDS.STUDIO; over 200 GrimesAI songs had been licensed for videos, podcasts, and streams via Slip.stream earlier that fall.

    https://www.musicbusinessworldwide.com/grimes-partner-createsafe-inks-ai-music-creation-and-distribution-partnership-with-sounds-studio/
  13. [13] Mainstream press · TIME

    Grimes received a TIME100 AI Impact Award in February 2025 and discussed AI and art.

    https://time.com/collections/time100-impact-awards/7212502/grimes-ai-art-interview/
  14. [14] Mainstream press · Wikipedia

    'Artificial Angels' released October 17, 2025 (video October 20) via her Nazgul imprint under exclusive license to Eternal Recurrence; written from an AI's point of view; Grimes clarified the only AI on the song is the voice at the beginning and the end.

    https://en.wikipedia.org/wiki/Artificial_Angels

External links