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“Scary as fuck”: Deadmau5 finds AI-generated video of himself promoting a stranger’s music

  • February 13, 2026
  • Picture of Christopher Wieduwilt - The AI Musicpreneur Christopher Wieduwilt - The AI Musicpreneur
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Credit: Carlos Delgado
An unnamed DJ created a convincing AI video of Deadmau5 promoting their music, exposing how deepfakes now target celebrity endorsements instead of just stealing songs.

Key Highlights:

  • Deadmau5 discovered an unnamed DJ using a fully AI-generated video of him to promote their music on Instagram
  • The producer warned fans to verify any video showing him endorsing other artists’ work
  • This incident signals a shift from AI copyright concerns to identity theft and right of publicity violations

Fake Endorsement Video Sparks Producer’s Warning

An unknown DJ manufactured a convincing AI video of Deadmau5 promoting their music. The electronic producer discovered the deepfake on Instagram and responded with a public callout. This marks a troubling evolution in AI abuse: stealing an artist’s social capital rather than their sound.

The incident echoes the Fake Drake saga from 2023. That controversy centered on AI-generated music. This one targets something more valuable in the attention economy: a celebrity’s endorsement.

View this post on Instagram

A post shared by deadmau5 (@deadmau5)

Deadmau5 Calls Out “Talentless” Identity Theft

“Woke up to some idiot DJ’s Instagram story that depicted me standing there promoting him and his music,” Deadmau5 wrote. “Fully AI-generated, voice wasn’t quite 100% but pretty damn convincing. Fucking scary as fuck.”

The producer refused to name the DJ to avoid giving them publicity. He followed up on Reddit, telling fans he would never create exclusive promotional videos for other artists’ releases. “The online world has entered a new era of dark shit,” he warned.

Deadmau5 drew a clear line between useful AI tools and identity theft. “AI is fucking great, generative AI not so much; but we need to stop idiots like this from abusing it.”

Your Verification Process Needs an Upgrade

Dubbed the "No AI Fraud Act" (NAIFA), the proposed law addresses emerging concerns around deepfakes and voice cloning AI.

A legitimate influencer campaign with a top DJ costs $50,000 or more. An AI deepfake costs under $20 per month. That gap creates massive incentive for fraud.

Legal protections are emerging. The ELVIS Act in Tennessee and the proposed federal NO FAKES Act aim to address right of publicity deepfake law violations. Courts have ruled against voice misappropriation before, as the Midler legal precedent established in 1988.

Platforms like YouTube are developing deepfake detection tools with talent agencies. Some artists see opportunity here. The KISS avatar deal with Pophouse Entertainment shows how licensed digital twins could become revenue streams.

For now, treat any video of a major artist endorsing an unknown act as fake until verified. Register your AI voice cloning rights and trademark your visual brand. The rules are being written in real time.

Whenever you’re ready, there are 3 ways I can help you:

  1. The AI Fanbase Builder: My flagship course and prompt library endorsed by music industry leaders. The AI Fanbase Builder teaches you step-by-step frameworks for growing your audience, getting noticed on social media, and turning followers into paying fans. Come learn proven strategies to build a thriving music career with AI.
  2. AI Music Newsletter: Join 2,000+ music professionals who use my proven AI tools, prompts, and workflows. Subscribers save 10+ hours weekly on music creation and promotion tasks that used to take days.
  3. Promote your AI tool to 2,000+ music pros weekly: Put your music brand in my newsletter where musicians, producers and industry pros, including Grammy winners and label executives, are already looking for AI music tools and insights each Wednesday.
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Christopher Wieduwilt - The AI Musicpreneur Founder, Content Creator
Christopher Wieduwilt, founder of the AI Musicpreneur, combines 15 years of music industry experience with AI expertise to empower artists. Having navigated the highs and lows himself, Christopher now shares AI music tools and strategies to help artists create, promote, and grow their fanbase. His mission is to guide musicians in winning 1,000 true fans in the AI era.
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