Rio2C

The largest creative industries event in Latin America — and by headcount the largest event in this directory.

• Six days at Cidade das Artes in Rio de Janeiro.
• 53,000 participants, 2,000 speakers and 21 stages on the 2025 edition.
• Music is one market inside it, alongside audiovisual, startups and publishing.
• Strictly 18+ for the Summit, Conference and Market days. Festivalia is all ages.

Worth understanding before you buy anything, because Rio2C refers to all of it.

• The Summit — a single day of immersion sessions on the future of communication, technology and innovation, split by sector.
• The Conference — three days of keynotes and panels across the creative industry, deliberately transversal.
• The Markets — where business gets done: audiovisual, music, creative solutions and publishing, each with its own structure.
• Festivalia — the public-facing strand, and the only part open to all ages.

The Music Market is the piece most readers of this site care about. Rio2C positions it as the route that puts artists on the industry’s radar and turns projects into deals, and it is the most substantial music-business gathering in the region.

Open ticketing with a hard age split — and 2027 pricing had not opened when this page went up.

• Open ticketing. No membership or credentials needed.
• Strictly 18+ for the Summit, Conference and Market days.
• Festivalia is open to all ages, with under-14s accompanied by a parent or legal guardian.
• Sales for 2027 had not opened when this was written — Rio2C said they would follow. No price is quoted here because none could be sourced.

Book it if you are:

• Working a business that touches Brazil or Latin America. Brazil is one of the fastest-growing recorded music markets in the world and this is where its industry gathers, backed directly by the culture ministries and the state of Rio.
• A label, publisher or manager working Latin repertoire. These contacts are hard to build from outside, and this is the one week they are all in the same building.
• An artist targeting Brazilian audiences, through the Music Market and the Festivalia showcases.
• Selling across creative industries. If your product works for music and television and games, this is more efficient than three separate conferences.

Skip it if you are:

Present across the programme, absent from the music strand as far as I can verify.

• AI appears as a cross-industry theme, in a way that fits the event’s structure.
• Sessions cover AI tools in content optimisation when material crosses languages and markets.
• And AI alongside UGC platforms and democratised cloud access in the games sector.
• What I could not find is a session putting AI and music in the same title.

That is consistent with everything else about Rio2C: it is a creative-economy event where music is one market, so the AI conversation happens at the level of content and platforms rather than masters, publishing and training data. Brazil has its own live version of that rights argument, and I would expect it to surface here eventually — but expecting is not counting, and this directory rates what is published.

If AI in music specifically is what you are choosing on, IMS Ibiza ran five sessions on licensing frameworks, voice models and authenticity in 2026, ESNS tags six panels under its own AI category, and The NAMM Show runs a named AI programme.