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Festival & conference

ESNS

ESNS 2027 runs 13-16 January in Groningen. Delegate pass prices, the under-28 rate, how Eurosonic Noorderslag works and the AI on the conference programme.

A canal in central Groningen lined with gabled houses and plane trees, with moored barges, a small tour boat on the water and cafe terraces along the quay.
ESNS logo
Next edition 13–16 January 2027
Badge €395–480
AI programme Some AI sessions

Getting in Open registration. The Delegate Pass covers the conference plus fast-lane festival entry; under-28s pay less.

What ESNS offers

Checked against the published programme. Struck-through items are confirmed absent, not merely unlisted.

  • Conference sessions
  • Showcases you can apply for
  • Workshops & masterclasses
  • Delegate database
  • Under-30 or student rate
  • Official hotel block

What is ESNS?

Where the European music industry starts its year.

  • Four days in Groningen every January. The 2027 edition is 13-16 January, with Ireland as focus country.
  • More than 300 emerging European artists across the city’s venues.
  • 212 conference panels on the 2026 edition — the largest programme in this directory.
  • Wired into a set of year-round programmes — the European Talent Exchange, ESNS Radar, ESNS Analytics — that keep producing outcomes after the week ends.

Eurosonic, Noorderslag or ESNS?

Same event, three names, all still in circulation.

  • Eurosonic was the European showcase strand. Noorderslag was the Dutch one.
  • Together they were Eurosonic Noorderslag, and the event now brands itself as ESNS.
  • In the Netherlands both terms draw comparable search volume, which is a fair measure of how incomplete the rename is in practice.
  • Nothing splits along those lines any more. If you see any of the three, it is this.

What does the delegate pass actually buy?

More than conference access — the data tools are a large part of the value.

Best valueDelegate Pass€480Medium rate — rises closer to the event
  • Full conference access
  • Fast-lane to 300+ showcases
  • Networking lounges
  • Delegates Database
  • ESNS Analytics
YOUNG Delegate Pass€395Aged 28 or under at the time of the event
  • The same access as the Delegate Pass
  • Anyone aged 29 or over
  • €480 at the Medium rate, or €395 if you are 28 or under at the time of the event. Rates step up as January approaches.
  • Full conference access plus fast-lane entry to more than 300 showcases.
  • The ESNS Delegates Database, for finding and contacting other attendees.
  • ESNS Analytics — streaming, airplay and festival data on every ESNS alumnus of the past three years. That is a research tool, not a networking gimmick, and for anyone doing A&R or booking it is a large part of the value.
  • Hotel-plus-pass packages sell through the same checkout.

Why do artists actually apply?

Most showcase festivals promise exposure. ESNS runs a programme that books the shows.

  • The European Talent Exchange takes ESNS artists and places them on European festival bills.
  • Its most recent cycle confirmed 256 shows for 115 artists across 73 festivals.
  • That is the most concrete outcome attached to any showcase festival in this directory, and the honest answer to “is a showcase slot worth it”.
  • Applications to play ESNS27 were open when this page went up.

Who should actually book this trip?

Book it if you are:

  • A European artist ready for cross-border touring. The Exchange is a real mechanism and the odds attached to it are published.
  • A booker, agent or festival programmer. January is when the summer gets built, and this is where the building happens.
  • A label or manager working European repertoire, particularly if your interest matches the focus country — Ireland for 2027.

Skip it if you are:

  • Working the North American market. SXSW and A2IM Indie Week are those trips and ESNS will not substitute.
  • Looking for technology or investment conversations. Music Tectonics exists for that and ESNS does not try to compete.

How much AI is on the programme?

Six panels out of 212 — and I can give you that number precisely because ESNS tags its own programme.

  • AI is a subject category in their session browser, holding 6 sessions on the 2026 edition. That transparency is genuinely useful and most conferences do not offer it — you can filter the grid yourself before buying.
  • “The Future of Music Streaming in the Age of AI: Discovery, Creation, and Compensation”
  • “Rewriting European copyright: Keeping the value of music alive in the AI age” — with Marijn Kingma of Höcker Advocaten, Helienne Lindvall of ECSA, Sherlo Esajas of BumaStemra and Hannes Heide of the European Parliament.
  • A legal-team workshop taking live questions on music rights and AI, plus Dutch-language sessions on AI in the live market and on background-music income.
  • Rated some rather than a track, because a subject tag on a programme browser is a taxonomy, not a programmed container with its own branding.

That copyright panel is the giveaway. Getting a sitting MEP, a collecting society and a composers’ body onto one stage is a legislative conversation, not a technology showcase — which fits, because European copyright is being rewritten around exactly this question and the Dutch and German rights bodies are at the front of it.

For a named AI track, The NAMM Show is still the clearest case. For the deepest single slate, IMS Ibiza ran five in 2026 including a Deezer keynote.

What does it actually look like?

Where is it, and can you walk between venues?

Groningen, Netherlands Map data © OpenStreetMap contributors.

Get directions →
  • Groningen is small and you walk it. Most ESNS venues sit within a short walk of the Grote Markt, which is why the festival can spread across 300+ showcases without a shuttle.
  • The conference is based at De Oosterpoort, a little south-east of the centre — about fifteen minutes on foot or five by bike.
  • Groningen fills completely during ESNS week. Hotel-plus-pass packages sell through the same checkout as the Delegate Pass; take them seriously.
  • Schiphol is about two hours by direct train. There is a small regional airport at Eelde but almost everyone comes via Amsterdam.
  • Mid-January in Groningen is cold, dark and wet. That sounds trivial and is not — you will be walking between venues at night all week.

When are the next editions?

2027 Upcoming

13–16 January 2027, Groningen, Netherlands

Four days. Ireland is the focus country for 2027, and artist applications to play were open when this page was written. First conference speakers announced include Shain Shapiro of the Center for Music Ecosystems and Music Declares Emergency Netherlands.

2026 Past

13–17 January 2026, Groningen, Netherlands

212 conference panels across the week, tagged by subject, with over 300 emerging European artists showcasing. This is the edition the AI rating on this page was assessed against.

Common questions

When is ESNS 2027?

13 to 16 January 2027 in Groningen, the Netherlands. It opens the European music industry calendar each January, which is part of why the booking year effectively starts here.

Is ESNS the same as Eurosonic Noorderslag?

Yes. Eurosonic Noorderslag is the original name — Eurosonic for the European showcase programme and Noorderslag for the Dutch one — and the event now brands itself simply as ESNS. Both names still return it in search.

How much is an ESNS delegate pass?

480 euros at the Medium rate for the standard Delegate Pass. Anyone aged 28 or under at the time of the event pays 395 euros for the YOUNG Delegate Pass. Rates rise as the event approaches, so the earlier tier is meaningfully cheaper.

What does an ESNS delegate pass include?

Full access to the conference, fast-lane entry to more than 300 showcases, networking lounges, the ESNS Delegates Database and ESNS Analytics, which carries streaming and airplay data on every alumnus of the past three years.

What is the European Talent Exchange at ESNS?

A support programme that books ESNS artists onto European festivals. For the most recent cycle it confirmed 256 shows for 115 artists across 73 festivals, which makes it the most concrete outcome attached to any showcase festival in this directory.

Which country is the ESNS 2027 focus country?

Ireland. ESNS picks a focus country each year and builds showcases, panels and delegation activity around that scene, so it materially changes who is in the room.