All That Matters

Asia's main cross-industry business event, with Music Matters as its music half.

• Six days in Singapore every October. The 2026 edition is its 21st, running 2-7 October.
• Opens with a free festival, closes with a three-day conference at the Hilton.
• The line is “Where Culture is Currency”.
• The one event in this directory where music sits alongside sport, gaming and marketing rather than owning the whole programme.

Three names, one week, and the relationship is not obvious from outside.

• All That Matters is the umbrella event and the legal entity. It covers music, sports, gaming, marketing and entertainment.
• Music Matters is the music pillar inside it, and the name the music industry still uses. If a colleague says they are going to Music Matters in Singapore, this is what they mean.
• Music Matters Live is the free three-day public festival that opens the week — 2-4 October in 2026, with more than 40 international artists.
• The conference proper runs 5-7 October. One pass covers all six days.

A genuinely different mix from any other event here.

• Music: Universal Music Group, HYBE, Believe, SoundCloud, IFPI, Merlin, Times Music, Symphonic Distribution.
• Platforms and brands: Google, YouTube, Microsoft Xbox, NBA Asia, Cadillac F1, Heineken, Unilever, WPP Media, Standard Chartered, the Singapore Tourism Board.
• If you are selling music into brands, or building sync, sponsorship or partnership revenue, the buyers are physically present rather than described on a panel.
• If you want catalogue administration or royalty operations, they are not — Music Biz is that room.

Six days on a single pass — and the festival half is free to everyone anyway.

• One pass covers all six days, spanning the Music Matters Live festival and the three conference days.
• Music Matters Live is free to the public, 2-4 October in 2026 with more than 40 international artists. You do not need a pass for it.
• So the pass is effectively buying the conference and the delegate access around it.
• Prices are not published on the public site. They sit behind the registration platform, and this directory does not print prices it cannot source.
• Singapore is one of the more expensive cities here to stay in, which is the real budget line rather than the pass.

Book it if you are:

• Building a business in Asian music markets. This is the most concentrated gathering of that industry in the year, and Singapore is the neutral ground everyone travels to.
• A label, distributor or platform expanding into Asia. The regional structure of the business is genuinely hard to learn remotely, and the delegations here shortcut it.
• In brand, sync or partnerships. The cross-industry format means the marketing side is in the building, which is rare.
• An artist with an Asian touring or release strategy, particularly through the free Music Matters Live festival.

Skip it if you are:

One practical note: pass prices are not published on the public site, sitting behind the registration platform instead. I have not quoted a figure because I could not verify one, and this directory does not print prices it cannot source.

Named in the event's own positioning, but not as a music conversation.

• All That Matters tells attendees they will “explore the future of content, web3 and AI in these industries” — those industries being music, sport, gaming and marketing together.
• Its 2026 speaker announcement lists AI among the conversations the event is convening.
• Recurring session themes include “Role of AI & Web3 in Media and Entertainment” and a Q&A on the role of AI and Web3 in sports and gaming.
• What I could not find is a session putting AI and music in the same title.

The AI framing here travels with Web3 and sits at the media-and-entertainment level — a marketing and platform conversation rather than the rights, licensing and training-data argument driving AI programming at European and American events.

That difference is worth understanding before you book. If you want to hear how AI changes brand partnerships and content distribution across Asian entertainment, this is a good room. If you want to hear what happens when a collecting society sues a generative model, it is not — ESNS puts a sitting MEP on that panel and IMS Ibiza ran five sessions on licensing frameworks and voice models in 2026.