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Suno hires ex-Merlin CEO Jeremy Sirota who doubled revenue to $1.8 billion to lead music industry deals:

  • February 23, 2026
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I built a FREE AI prompt library that big labels & major artists are using
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I created a FREE 5-day email course that 1,400+ artists use to get fans who pay, not just play.
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What you’ll learn:
✓ Day 1: Define your USP
✓ Day 2: Create a song release strategy
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✓ Day 5: Turn them into fans that pay, not just play

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Whenever you're ready, there are 3 ways I can help you:
  1. The AI Fanbase Builder: My flagship course and prompt library endorsed by music industry leaders. The AI Fanbase Builder teaches you step-by-step frameworks for growing your audience, getting noticed on social media, and turning followers into paying fans. Come learn proven strategies to build a thriving music career with AI.
  2. AI Music Newsletter: Join 2,000+ music professionals who use my proven AI tools, prompts, and workflows. Subscribers save 10+ hours weekly on music creation and promotion tasks that used to take days.
  3. Promote your AI tool to 2,000+ music pros weekly: Put your music brand in my newsletter where musicians, producers and industry pros, including Grammy winners and label executives, are already looking for AI music tools and insights each Wednesday.

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4 AI music tools you need to know:

Get quality mixing & mastering in 1 place → RoEx 

Create music videos in seconds → Neural Frames.

Separate stems easily. 15% off with “aimusicpreneur” →  Lalal.ai

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Sirota brings proven expertise in building licensing frameworks—he doubled Merlin's revenue while negotiating the industry's first major AI deals, positioning Suno for sustainable partnerships ahead.

Key Highlights:

  • Suno hired former Merlin CEO Jeremy Sirota to lead commercial strategy and music industry partnerships
  • Sirota doubled Merlin’s annual revenue from $900 million to $1.8 billion and signed the industry’s first major generative AI licensing framework
  • The appointment signals Suno’s push toward formal licensing agreements with traditional music rightsholders

Former Merlin CEO Joins Leading AI Music Generator

The AI music generator Suno announced today that Jeremy Sirota will serve as Chief Commercial Officer. Sirota stepped down from his role at Merlin, the digital licensing partner representing independent labels worldwide.

His track record includes landmark deals with Apple, Meta, Spotify, and YouTube. He also negotiated Merlin’s early AI partnerships, proving he understands how to build compensation for music in emerging formats.

Sirota Will Lead Platform and Label Partnerships

Sirota will oversee commercial strategy, music industry relationships, and enterprise solutions. He reports directly to CEO Mikey Shulman.

“Jeremy is a rare leader who has spent his career working to improve every side of the music business,” Shulman said. “What truly sets him apart is his ability to build what doesn’t yet exist, finding opportunity where others see obstacles.”

Suno recently partnered with Warner Music Group and launched Suno Studio for multi-track editing. The platform’s stem-level editing and musical identity features position it as a production tool, not a novelty.

Licensing Expert Hire Addresses Industry Royalty Problem

This move mirrors how Spotify and YouTube legitimized their platforms by hiring music executives to negotiate licenses. Generative AI companies face massive copyright lawsuits. Bringing in someone who solved the royalty problem for independents signals Suno wants sustainable agreements, not legal battles.

You should ensure your metadata is accurate with your PRO and distributor. When platforms pay for AI training data, only artists with clean administrative records will see compensation. Companies like Hook already offer licensed songs as a model for authorized creation.

Whenever you’re ready, there are 3 ways I can help you:

  1. The AI Fanbase Builder: My flagship course and prompt library endorsed by music industry leaders. The AI Fanbase Builder teaches you step-by-step frameworks for growing your audience, getting noticed on social media, and turning followers into paying fans. Come learn proven strategies to build a thriving music career with AI.
  2. AI Music Newsletter: Join 2,000+ music professionals who use my proven AI tools, prompts, and workflows. Subscribers save 10+ hours weekly on music creation and promotion tasks that used to take days.
  3. Promote your AI tool to 2,000+ music pros weekly: Put your music brand in my newsletter where musicians, producers and industry pros, including Grammy winners and label executives, are already looking for AI music tools and insights each Wednesday.
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Christopher Wieduwilt - The AI Musicpreneur Founder, Content Creator
Christopher Wieduwilt, founder of the AI Musicpreneur, combines 15 years of music industry experience with AI expertise to empower artists. Having navigated the highs and lows himself, Christopher now shares AI music tools and strategies to help artists create, promote, and grow their fanbase. His mission is to guide musicians in winning 1,000 true fans in the AI era.
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I built a free AI prompt library that big labels & major artists are using.

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✓ Bios that 3x profile clicks

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