Why Spotify won’t tell you which songs are made by AI in your playlists – Here’s everything you need to know:
Key Highlights:
- Spotify co-CEOs won’t decide what counts as good AI music
- Company prevents impersonation and royalty abuse without content curation
- Critics say Spotify doesn’t label AI tracks in playlists
Spotify’s new co-CEOs don’t want to make editorial choices about AI music on their platform. Gustav Söderström and Alex Norström told The Times in October 2025 that users should decide what creativity tools work for them. The Spotify AI protections announcement from September focused on stopping impersonation and protecting royalty systems without filtering content.
“We do not decide what are the right tools for what is good creativity. That is something consumers decide,” Söderström said. AI rights campaigner Ed Newton-Rex criticized this approach on social media. He argued that Spotify recommends AI tracks in personalized playlists without telling users. The company supports new DDEX standards for AI disclosure in music credits, but nobody knows when these will start working.
This debate shows bigger tensions in the music industry about AI transparency and what platforms should do. The Verge analysis pointed out concerns about “AI slop” and impersonation risks facing the streaming company. Artists who want protection from AI impersonation now have ways to prove they’re human through documentation and verification processes.

