There’s a new sheriff in town when it comes to making sure AI plays nice with the music biz. Meet AI:OK, an organization that’s on a mission to develop industry standards and a seal of approval for ethically-produced AI music. This initiative comes at a time when the AI music market is expected to hit $3 billion by 2028, according to a recent report by GEMA and Sacem.
Everything you need to know:
✓ AI:OK launches to develop ethical AI standards for music industry
✓ Initiative aims to create a kitemark for ethically produced AI music
✓ Collaboration with other organizations to address AI challenges in music
Setting the stage for responsible AI
Launched on June 27, 2024, AI:OK is the brainchild of Martin Clancy, who believes that as AI continues to evolve at breakneck speed, it’s crucial to ensure it enhances human creativity rather than stifling it. Based out of Dublin City University and backed by the Irish government, AI:OK plans to bring together music industry pros to hash out what’s acceptable when it comes to AI’s role in music creation. This aligns with the growing need for ethical AI practices in the music industry, as highlighted by startups like Kits.AI
“We’re dedicated to making sure AI is used ethically, and that creators and consumers share the same confidence in the music we all listen to and create together,” Clancy explains.
So, what exactly does AI:OK aim to achieve?
For starters, they want to:
- Create a framework for responsible AI regulation
- Establish clear, globally-recognized standards
- Ensure sustainable growth for everyone in the music industry
They’re also introducing a “trustmark” – think of it as a stamp of approval for music made with AI that follows ethical guidelines. This comes at a time when major labels are taking legal action against AI song generators, highlighting the growing tension between tech companies and the music industry. Additionally, YouTube has recently cracked down on AI deepfakes, allowing labels to request takedowns of AI-generated content that infringes on copyrights.
Collaborating for a brighter future
AI:OK isn’t going solo on this mission. They’re teaming up with initiatives like Fairly Trained and DDEX to tackle the challenges AI presents to the music world. Plus, they’ve already got support from heavy hitters like A2IM, Music Sweden, and Ableton. This collaborative approach is crucial, especially as new bills like the “No Fakes Act” aim to limit fake AI voices and protect creators in the digital age.
But it’s not all smooth sailing. There’s still some disagreement within the music community about what constitutes “OK” practices, especially when it comes to licensing music to AI companies without explicit consent from artists and songwriters. This is where free AI voice cloning tools come into play, as they raise questions about the ethical use of AI-generated voices.
The road ahead
As AI:OK gears up to assemble an advisory council of music industry experts, they face the daunting task of finding common ground among the various stakeholders. But despite the challenges, AI:OK represents a proactive step towards ensuring that human creativity remains at the heart of the music we love, even as AI becomes an increasingly important tool in the creative process.
The music industry is watching closely as AI:OK takes its first steps. In a world where AI’s influence on music is growing rapidly, this initiative offers hope for a future where artificial intelligence and human artistry can work hand-in-hand to create something truly extraordinary.
