Moonvalley has announced the launch of Marey, a revolutionary generative video model that stands out in the AI landscape by being trained exclusively on fully licensed content, similar to how Beatoven and Musical AI are pioneering fully-licensed AI song generation in the music industry.
This ethical approach delivers Hollywood-quality results while respecting the rights of creators.
Marey offers filmmakers unprecedented creative control with several impressive features:
- Native HD video generation
- Lifelike motion
- Exceptional prompt adherence
- Composable layers for precise scene manipulation
“Tech companies claim it’s not possible to build powerful generative models without exploiting creators’ work. We disagree,” said Naeem Talukdar, Co-Founder and CEO of Moonvalley and Mateusz Malinowski, Co-Founder and Chief Scientist at Moonvalley, in a blog post about their vision for generative video. “We built a best-in-class model trained on fully licensed content that puts filmmakers in control of the creative process.“
Generative Videography: Beyond Text-to-Video
Screenshot Moonvalley Website
The company’s approach, which they call “generative videography,” moves beyond simple text-to-video generation by accepting not just text prompts but also storyboards, sketches, photos, and video clips. This makes Marey an extension of the filmmaker’s creative process rather than a replacement.
“Our technology does not replace filmmakers; it is a tool that powers their creative process,” explained Mateusz Malinowski and Naeem Talukdar. “This technology can instantly create virtual scenes that would take days—and cost millions—to film in the real world.“
This approach aligns with the growing trend of AI music video generators that help artists visualize their music in new ways. Tools like Neural Frames have already demonstrated how AI can transform the music video creation process while keeping artists in control.
Democratizing Filmmaking
By dramatically reducing production costs, Moonvalley aims to democratize high-quality filmmaking and bypass traditional gatekeepers. “For every Tarantino, there’s another thousand filmmakers that are undiscovered,” noted Mateusz Malinowski and Naeem Talukdar. “Our goal is to lower barriers to entry so that filmmakers with taste and vision can tell new stories.“
This democratization of creative tools mirrors what’s happening in the music industry, where platforms like YouTube are implementing twin-engine growth strategies to support both established and emerging creators.
The Founding Team
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The diverse founding team of Moonvalley includes expertise from AI research, filmmaking, and business leadership:
- Naeem Talukdar (Co-Founder & CEO): Pioneering generative videography with a vision to transform video and media
- Mateusz Malinowski (Co-Founder & Chief Scientist): Former DeepMind researcher whose early work on visual question answering laid groundwork for today’s VLM field
- John Thomas (Co-Founder & COO): Serial entrepreneur implementing innovative solutions that enable Moonvalley to outperform larger competitors
- Mik Binkowski (Co-Founder & VP Research): Former DeepMind researcher who spearheaded Marey’s development
- Bryn Mooser (Co-Founder & CEO of Asteria): Award-winning storyteller pioneering ethical AI-generated film through Moonvalley partnership
Ethical AI in Creative Industries
Ryan Morrisson
As the entertainment industry grapples with the ethical implications of using AI in creative processes, Moonvalley’s approach offers a promising path forward—one where technology empowers creators rather than exploiting them.
The ethical considerations around generative AI have become increasingly important, especially as deepfakes and other AI-generated content raise questions about authenticity and creator rights. Moonvalley’s commitment to using only licensed content addresses many of these concerns head-on.
For those interested in exploring the best AI video generators currently available, there are several options that follow similar ethical principles while delivering impressive results.
YouTube has also entered this space with features like Dream Screen for Shorts, allowing creators to generate AI backgrounds for their videos while maintaining ethical standards.
Moonvalley is creating the future of generative videography with tools that empower filmmakers while respecting creator rights. Founded by a team of AI researchers, filmmakers, and business leaders, the company is committed to building ethical AI that transforms how stories are told.
