This AI video tool got 1.2 billion social media views and just raised $50 million after hitting 11 million users

Key Highlights

• Higgsfield raised $50 million after reaching 11 million users
• Click-to-Video makes instant videos without hard prompts
• Platform got 1.2 billion social media views, leads AI video

AI video startup Higgsfield raised $50 million in Series A funding on September 9, 2025. The company reached 11 million users in five months. GFT Ventures led the funding round, with BroadLight Capital, NextEquity Partners, and Menlo Ventures joining. Higgsfield’s fast growth makes it a leader in AI video. The platform got 1.2 billion social media views since launch.

Higgsfield’s main feature is Click-to-Video. You pick from presets to make videos fast, instead of typing long prompts. Alex Mashrabov, Co-Founder and CEO, said old tools slowed down creativity. Higgsfield uses its own models and other AI systems. You get features like Draw-to-Video sketching and enterprise-grade workflows for brands and creators. Higgsfield wants a big share of the $600 billion short-form video market.

The new funding will help Higgsfield build its enterprise platform and grow worldwide. Jeff Herbst, a former NVIDIA executive at GFT Ventures, said Higgsfield’s team works fast and smart. The company runs in the U.S., Europe, and Asia. Higgsfield wants to serve Fortune 500 companies and keep helping creators. The browser-based platform and streamlined production workflows help it compete with old video production as AI video quality improves.”