Jorja Smith’s label FAMM seeks compensation over viral hit “I Run” by Haven for AI voice cloning

Key Highlights:

• Smith’s label claims AI copied her voice illegally
• Haven used Suno AI to change male vocals
• Proving AI voice theft is nearly impossible today

Jorja Smith’s record label FAMM wants money from British dance act Haven. They say Haven’s viral TikTok song “I Run” used AI to copy Smith’s voice. The BBC report shows Haven’s producers admitted they used Suno AI software. They took the vocals from the song’s producer and songwriter, Harrison Walker and turned them into a female voice. Fans noticed the vocals sounded like the BRIT Award winner. Haven never credited anyone for the vocals. Streaming platforms removed the track in October after takedown notices. Haven later put the song back up with different vocals.

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FAMM posted on Instagram and called this “bigger than one artist or one song.” The label wants to set a rule for how AI-generated content gets paid. “We cannot allow this to become the new normal,” FAMM said. The label represents the “Be Honest” singer. Producer Harrison Walker says he sang the original vocals himself. He then processed them through Suno.

This case shows a big problem for the music industry. Proving an AI used a specific artist’s voice is hard to do. Warner’s Suno licensing deal lets artists control how AI uses their future releases. But claims about past work face a tough challenge.

Fingerprinting tech like SoundPatrol has come a long way, but unless Suno has fingerprinting tech built into their platform, it’ll be almost impossible to trace back whether Jorja’s vocals indeed contributed to the track.