Guns N’ Roses is breaking new ground with the release of their first officially animated music video created using artificial intelligence. Titled “The General,” the cinematic clip blends live concert footage with surreal AI-generated imagery for a one-of-a-kind visual experience.
Everything you need to know about the AI music video:
- GNR releases first official AI music video for “The General,” pushing boundaries through unprecedented collaboration between musicians and machines.
- Surreal video seamlessly blends live footage and abstract AI animation to depict song’s dark themes through organic and synthetic elements.
- “The General” hints at AI advancing creative works when guided by artistic vision rather than autonomous generation.
The video features 20 snippets of GNR performing the song live, interspersed with AI-animated sequences that plunge the viewer into a strange dreamworld. These surreal scenes depict “a young boy [who] stares down the monsters of dark childhood memories, blurring worlds in the process,” according to the band.
To bring this innovative vision to life, GNR worked with Creative Director Dan Potter of London’s Creative Works studio. Their collaboration represents a merging of human creativity with the autonomy of AI. As the band explains, “This was a collaboration between real designers and artificial designers, and the inspiration came from within the band.”
“The General” was first unveiled to fans on November 2, 2023 when Guns N’ Roses performed the song live for the very first time at the Hollywood Bowl in Los Angeles. Frontman Axl Rose introduced it as a track they had yet to play publicly. The song is the B-side to their 2021 single “Perhaps.”
Both songs were originally written during the Chinese Democracy sessions but left unfinished until recently being revisited and polished up by the band. By dusting off tracks from their vault, GNR continues to reward their dedicated fanbase with rare glimpses into their creative process.
3 things you need to know about the creation of the video:
- GNR worked with Creative Director Dan Potter to develop AI concepts/animation bringing lyrics to life.
- Potter used generative tools to craft surreal worlds with psychological complexity for the track.
- Careful editing merged AI scenes with existing footage for a seamless viewing experience.
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Creating the AI sequences that bring the song’s abstract concepts to life required a innovative approach. Dan Potter worked closely with the band to understand the emotional essence of “The General” and channel that into the visuals. He then utilized cutting-edge generative animation tools to develop surreal dreamlike worlds imbued with a dark psychological complexity that complement the track.
Merging these AI scenes with existing concert footage was also a technically challenging process. Careful editing was needed to ensure a seamless flow between the organic and synthetic elements. The end result transcends what either human or machine could achieve separately, demonstrating AI’s potential when guided by artistic vision.
Read more: A comparison of the best AI music video generators
With “The General,” Guns N’ Roses proves once again that they remain at the forefront of pushing artistic boundaries. By collaborating with AI technology, they’ve created a one-of-a-kind multimedia experience that transcends expectations. It will be exciting to see how this unprecedented clip impacts the future of music video production and the merging of man and machine in creative works. Fans can only hope this groundbreaking release hints at more new music still to come from one of rock’s pioneering acts.