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RoEx, known for its intelligent audio production tools, has partnered with UnitedMasters to offer advanced AI-powered mastering to independent artists. This union integrates RoEx’s Tonn audio engine into UnitedMasters’ web platform and iOS app, enabling artists to achieve studio-quality sound effortlessly.
With mastering priced at just $4.99 per track, artists gain access to automated finetuning of dynamics, EQ, and compression, ensuring their tracks are balanced and cohesive. This affordability democratizes high-quality music production, allowing more creators to polish their sound without breaking the bank.
Key Highlights:
- AI mastering available for $4.99 per track.
- Mastered tracks stream 34% more in first three months.
- Tom Nield leads RoEx’s strategic partnership growth.
Benefits for Independent Artists
✓ Increased Streaming Success
Recent analysis from UnitedMasters reveals that mastered tracks are streamed 34% more during their first three months compared to non-mastered ones. This significant boost highlights the impact of professional mastering on an artist’s reach and listener engagement.
✓ Exclusive Opportunities
As part of the partnership, UnitedMasters and RoEx are launching an in-app challenge where fifty artists can win free mastering credits worth up to $150 for their upcoming releases. Artists must submit their original music by November 1 to participate, providing a valuable opportunity to enhance their productions.
Expanding Horizons with Strategic Leadership
✓ Leadership Expansion
RoEx has appointed Tom Nield as the new Head of Partnerships, aiming to drive strategic growth and build relationships with music distribution companies, creator platforms, and independent musicians. Nield’s extensive experience in the music-tech industry is set to propel RoEx’s mission of democratizing audio production.
✓ Future Collaborations and Growth
RoEx’s ongoing partnerships include a recent deal with Music.AI, making its multi-track audio mixing services available to 16,000 partner organizations. Additionally, RoEx was awarded a £250,000 grant by Innovate UK to further develop its AI technology, solidifying its position as a leader in the music technology sector.
Voices Behind the Innovation
Linnea Sundberg, VP of Corporate Development at UnitedMasters, emphasized the importance of technology in leveling the playing field for independent artists:
“In today’s music landscape, technology can be a great equaliser for independent artists. By partnering with RoEx to bring professional-grade mastering to our platform, we’re putting high-quality tools directly into artists’ hands.”
David Ronan, CEO at RoEx, added:
“Our mission has always been to make top-tier production quality accessible and efficient for all creatives. Collaborating with UnitedMasters expands this mission, allowing more artists to produce polished, professional tracks.”
Tom Nield, Head of Partnerships at RoEx, shared his enthusiasm:
“It’s an incredibly exciting time to be joining RoEx as head of partnerships, as our suite of products continues to bring professional level audio to more musicians, producers and creators.”
The partnership between RoEx and UnitedMasters marks a significant advancement in AI-powered music mastering, providing independent artists with the tools they need to compete at the highest levels. With affordable pricing, increased streaming potential, and strategic leadership, this collaboration is set to transform the music production landscape, empowering creators worldwide.
