In a bubbly new development, Coca-Cola has jumped on the AI music bandwagon with the launch of “Coke SoundZ” – touted as the world’s first AI-powered instrument that plays only uplifting sounds.
Everything you need to know:
✓ Coke SoundZ generates optimistic melodies by analyzing the distinctive sounds of Coke Zero Sugar, like fizzing and pouring, using AI.
✓ The instrument comes in a physical Coke bottle-shaped design with pads and a digital app version for creating music anywhere.
✓ Influencers and artists are already showcasing Coke SoundZ, which could make a splash at the Cannes Lions advertising awards.
What is Coke SoundZ and how does it actually work?
With the Cannes Lions advertising awards on the horizon, brands and creative agencies are pulling out all the stops to create buzz-worthy AI activations. Just last week, Red Lobster turned heads with their AI-generated album dedicated to their famous Cheddar Bay Biscuits. Now, Coca-Cola is ready to rock the boat with Coke SoundZ, a fresh new way to combine the love of music with the iconic sounds of your favorite fizzy drink.
So what exactly is Coke SoundZ? According to the company’s announcement, a team of producers and scientists used binaural microphones to capture the unique sounds of Coca-Cola Zero Sugar, such as the satisfying fizz, clink, glug, and “ahh” that trigger a pleasurable response in our brains. They then engaged AI to analyze these sound waveforms and, guided by neuroscience insights into the most optimistic frequencies, generated a diverse library of uplifting melodies for fans to enjoy.
The resulting instrument comes in two forms: a physical version shaped like the iconic Coca-Cola bottle, complete with pads and buttons, and a free digital app (iOS) that allows anyone to create music from their smartphones or devices. Influencers, DJs, and artists have already received the physical Coke SoundZ to showcase its capabilities, hinting at the viral potential of this marketing move.
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Using the Coke SoundZ app seems simple enough – just mix sounds using sliders, hit the “AI Generate” button to create melodies, tap the pads to play, and save your fizzy compositions as presets. The app also includes detailed parameters, tonal controls, and the ability to record your musical masterpieces using any Digital Audio Workstation (DAW).
Read more: Say goodbye to robotic AI music, humanize your sound with RipX DAW.
While it remains to be seen whether Coke SoundZ will truly revolutionize the music industry or go flat after the initial hype, there’s no denying that Coca-Cola has cleverly tapped into the AI zeitgeist with a product that perfectly aligns with its brand identity.
By turning the familiar sounds we associate with cracking open a cold Coke into an instrument for crafting feel-good tunes, they’ve created a memorable and engaging way to connect with music-loving consumers.
Brands like Coca-Cola & Red Lobster rush to AI music
Red Lobster (Pinterest)
Coca-Cola isn’t the only brand experimenting with AI music as a loyalty tool. Red Lobster recently released “Cheddar Bay-I & II,” an AI-generated album inspired by fans’ social media love for their famous Cheddar Bay Biscuits. However, Coca-Cola’s approach stands out for its seamless integration of brand identity, sensory experience, and cutting-edge technology.
As the Cannes Lions festival approaches and more brands unveil their AI-powered stunts, Coke SoundZ serves as a reminder that sometimes the most effective innovations are the ones that stay true to a company’s core essence. Whether you’re a professional musician or just someone who appreciates the satisfying pop and fizz of a freshly opened Coke, this new instrument offers a fun and accessible way to create uplifting music powered by the sounds we know and love.
