Artists need to be entrepreneurs as well A simple upload and hopes that fans discover the track themselves is no longer enough.
This guide provides a strategic, multi-step process for leveraging all of Spotify’s & off platform tools to maximize listener engagement and build a dedicated fanbase.
Don’t → Sporadically search online or pay for a consultant.
This personalized release strategy , thanks to AI, removes the stress of planning by providing clear, actionable guidance every step of the way . Its customized, multi-pronged approach will maximize your new release’s discovery potential and ensure you confidently stay on track for success. From building hype to retaining fans over the long term.
Table of Contents
→ 5 music promotion pitfalls to avoid
→ Craft an impactful plan for Spotify music promotion
→ Increase Spotify streams with this ChatGPT prompt
→ Example using the Spotify music promotion prompt
→ 3 ways the Spotify music promotion prompt will transform your strategy
→ Frequently asked questions: What is the best Spotify music promotion strategy?
5 music promotion pitfalls to avoid:
Now, before we get to the juicy part here’s why you need a proper strategy.
Not having a strategic music promotion plan in place. Successful music promotion requires a thoughtful, well-planned roadmap.Relying solely on chance for discovery without any proactive music promotion efforts. Intentional music promotion activities are important to spread the word.Focusing all music promotion only on Spotify without leveraging other platforms. Promote across multiple channels to maximize exposure.Poorly timing the launch of music promotion campaigns and activities. Sync up promo pushes with the release date.Only chasing streaming stats without developing long-term fan relationships through music promotion. Promotion should retain listeners over the long-run.
Gone are the days of chance discovery and half-baked plans on Spotify . With AI you’ll craft an intentional roadmap across multiple channels to strategically spread the word about your release.
No more chasing numbers without cultivating true fans —this prompt helps synchronize campaigns with your launch to retain long-term listeners who become brand loyalists. Say goodbye to ineffective music promotion habits and hello to a customized strategy tailored perfectly to you.
Here’s why you will love this prompt ✓ 10 Spotify promotion ideas.
✓ Get a Spotify Profile Checklist (Pre-Release).
✓ A 2-week roll out plan for Social Media & Email Marketing
✓ get 10 promotion ideas to generate engaging content
Don’t believe me?
I used a virtual artist called “Luna Raye” . Her new song “Closer” releases in March.
And I wanted a strategy to accompany her release so I asked ChatGPT.
Here’s a teaser of the results you can expect:
If you want to do anything of the below:
✓ Stop being overwhelmed by promotion efforts.
✓ Release your new track on Spotify with a roll out plan.
✓ Craft engaging content for your fans pre and post launch.
…continue reading. I wrote this ChatGPT prompt for you.
Craft an impactful plan for Spotify music promotion
You are 1 in 100,000 daily new songs.
100k+ new tracks uploaded daily provide countless options, making organic discovery unlikely without targeted promotional efforts.
Fans need a reason to listen. They have limited time.
Strategic launches give fans exclusive reasons to care.
You need to hit people with superb storytelling.
You need to hit people with engaging content.
Now, let’s get to the prompt finally.
↓↓↓↓↓↓↓↓↓↓↓↓↓
Increase Spotify streams with this ChatGPT prompt
I have THE prompt for you to never stress about a Spotify release anymore.
Go to https://chat.openai.com/
Access ChatGPT
Choose GPT-4 (if you have a subscription, it’s much better)
Prompt: The Spotify music promotion prompt (by The AI Musicpreneur)
✓ 10 Spotify promotion ideas.
✓ Get a Spotify Profile Checklist (Pre-Release).
✓ A 2-week roll out plan for Social Media & Email Marketing
✓ get 10 promotion ideas to generate engaging content
This ChatGPT prompt provides a strategic, multi-step process for leveraging all of Spotify’s tools to maximize listener engagement and build a dedicated fanbase.
Here’s the prompt (copy & paste it into ChatGPT):
Act like a seasoned marketing professional. You have over 10 years of experience crafting successful marketing strategies for some of the most prestigious music artists worldwide. You have learned from the best including music artist Nic D and his Spotify release strategies.
One of the best fan acquisition tools for music artists is Spotify.
I want you to create a Spotify release strategy for a song, making sure to make it a splash.
Over the years you have found the formula to build a system that wins fans for music artists on autopilot.
15% of tracks uploaded to Spotify generate 95% of its royalties.
You need to be creative to generate streams for the new song.
You understand that once a listener visits an artist’s profile that the artist profile has to do everything to guide the user to stream a song + take an action to go deeper.
Going deeper means visiting the artist’s website, signing up to the newsletter or purchasing an item like merchandise.
Here are some insights:
Do a pre-save campaign and create a compelling offer for people to take action and pre-save the song. A simple thank you won’t cut it.
Utilise Social Media to tell the story of the song.
Craft engaging short-form content pieces and sprinkle in long-form content pieces to expand on the meaning of the song.
Strategically use Email Marketing and come up with a series of Email ideas accompanying your launch campaign to get fans to stream the song, then hit them with another email to make them purchase a product (merch, concert tickets, releases, NFTs etc.). Include at least 2 – 3 email ideas that use the power of storytelling to explain the origins of the song, talk about its meaning. Your goal is to generate personal, relatable content that makes people relate to the song lyrics and listen to the track
The artist pick section is great to highlight a track. If the artist has more than 1 track it could be advisable to include a playlist instead of the new song there.
Does the artist have more than 1 song out? > Use the Spotify waterfall strategy. That means your new single includes also 1 or 2 more older songs inside the release. This makes sure that you keep users engaged longer.
When promoting the song you should always have an idea of what happens after the person streams the song > get them to sign up to your newsletter, get them to spend money on merchandise. Based on these actions make sure that you strategically integrate a link to your newsletter, website or products e.g. inside of a Spotify story clip, inside a playlist that you use in the artist pick area or similar. Be creative about channeling users to a purchase.
To be successful on Spotify avoid these common pitfalls:
High Spotify streams don’t guarantee a loyal fanbase; focus on deeper connections.
Excessive focus on pre-save campaigns can be inefficient; diversify promotions.
Avoid paying to be on a playlist. These are short-term successes that fade fast and won’t bring long-term value
This is why you need to do everything in your power to send your listeners to your platform.
Now let’s jump into the context of who I am, and what I need between angle brackets.
Fill in your song info between brackets and integrate context on yourself as an artist. Mention channels (e.g. Facebook, YouTube, Newsletter) where you have an active following, which you would use to promote the track.
<my context info>
[YOUR SONG INFO RIGHT HERE]
</my song info>
Step 1: Understand, master & be creative about the song input. That should be your starting point to create the best Spotify strategy ever for an artist.
Step 2: Please create a Spotify strategy, taking into account common pitfalls. The Spotify strategy includes the following aspects:
On-platform promotion: Those are the activities you should take to polish your Spotify profile to attract listeners and convert them from listeners into fans.
Based on the release date, please provide a checklist to make sure your Spotify profile is up to speed.
Off-platform promotion: Those are the activities you should undertake to drive traffic to the platform to increase streams.
The off-platform promotion is divided into channel-specific activities. e.g. Instagram, YouTube, Twitter etc.
Based on the release date, please provide a 2-week roll out plan and a checklist.
For each on and off platform promotion please generate an idea pool of 10 different activities.
Take a deep breath and work on this problem step-by-step.
How to use this prompt:
In the brackets [YOUR SONG INFO HERE] , write a short description of your new single. Include the song title, genre, key details about the song, and intended release date.
The key is to insert real relevant details about yourself and the song into the brackets, so ChatGPT can appropriately tailor the strategic advice and promotion plan to your specific situation and release. Let me know if any part of the process is unclear!
Example using the Spotify music promotion prompt:
We will take virtual artist “Luna Raye”.
I made her up, so that we can learn better together.
Amidst Brooklyn’s vibrant cacophony, Luna Raye discovered the first notes of “Closer.” The song, birthed from the nostalgia of echoing hallways where she once serenaded curious neighbors, became an ode to her roots. The raw edges of the track carried the whispers of Joni Mitchell, the power of Florence Welch, and the soulfulness of Sade—artists who had once filled Luna’s childhood apartment with their iconic tunes.
“Closer” wasn’t just a song; it was Luna’s diary, a reflection of self-discovery set against the backdrop of an ever-changing city. Every chord and lyric resonated deeply with her fans—urban young adults, draped in vintage glam, sipping artisanal coffee while debating life’s challenges and the paths of self-discovery.
The track captures the essence of Luna’s advocacy for mental health and environmental sustainability. With every play, fans would find themselves transported to their moments of introspection, all while nestled in a comforting blend of indie and alternative vibes.
Release date is the 25th March 2024.
It is releasing on the following platforms: Spotify, Apple Music etc.
Social Media channels used: Instagram, Twitter, TikTok
On social platforms, a movement emerged. Fans danced to “Closer” on TikTok, quoted its poignant lyrics on Instagram, and discussed its depth in artisanal coffee shops. Through “Closer,” Luna Raye didn’t just share a song; she shared a piece of her world, inviting everyone to come a little closer to their authentic selves.
Here’s the result: Output 1: Spotify Profile Checklist (Pre-Release)
✓ Update profile with visuals, bio focused on new song.
✓ Launch pre-release campaigns to hype fans. Drive pre-saves.
✓ Use Spotify interactive features . Share behind scenes . Build community .
Output 2: 10 Spotify promotion ideas:
✓ Invite fans to create a playlist to share songs reminding them of their own roots
✓ Share Spotify Codes creatively . Print on coffee cups in local shops.
✓ Perform acoustic version . Release a series of short clips
(Please note: The Spotify live app has been discontinued unfortunately)
Output 3: A 2-week roll out plan for Social Media & Email Marketing
✓ Announce song on Instagram , Twitter, TikTok with teaser video.
✓ Launch pre-save campaign across all platforms. Exclusive offer.
✓ Release on Friday. Share release day highlights on Saturday. Reflect Sunday.
Output 4: 10 promotion ideas for Social Media, PR & Email Marketing
✓ Use Instagram countdown stories to build anticipation.
✓ Host Twitter listening party on release day with fans.
✓ Share behind the scenes TikTok clips of writing, recording.
You don’t like a certain idea or are missing something? No problem: continue to chat away with ChatGPT. Spend some time to understand the strategy and tweak it if necessary. But I hope the prompt gives you a damn good starting point.
3 ways the Spotify music promotion prompt will transform your strategy:
Reason 1: Customized plan for success
The customized, multi-pronged plan generated will strategically promote your release across platforms to maximize discovery and engagement.
Reason 2: Clear guidance removes stress
Following the clear steps and checklist takes the overwhelm out of planning . You’ll stay confidently on track.
Reason 3: Drives streams and builds fanbase
By focusing on keeping existing fans invested and bringing in new listeners, the prompt’s ideas are designed to generate ongoing streams and build your dedicated fanbase for the long term.
Ever built a lego tower?
Music careers are built brick by brick , but sometimes a blueprint helps. I know the struggle , having once dreamed of a music career from a small room in East London.
Now my goal is helping others avoid pitfalls and win 1,000 true fans. And AI will be our companion. Let’s do this.
Chris, The AI Musicpreneur
P.S. Want more music promotion prompts like these? ↓↓↓
Create & promote music like never before
Sign Up now & get the AI Music Launchpad + Manager for FREE. Your music career is about to get a serious upgrade.
Frequently asked questions:
What is Spotify promotion?
Spotify promotion involves utilizing both Spotify’s built-in tools as well as external strategies to build awareness for music. This includes optimizing their artist profile, pitching songs to playlists, running ads or campaigns, engaging fans, and more to drive streams and followers. While pitching playlists and ads are effective, marketers should also run pre-save campaigns, craft social media content, and utilize email marketing to generate streams and expose listeners to additional purchases.
How to promote my music on Spotify?
Some key ways to promote on Spotify include pitching upcoming songs to editorial playlists, sharing new releases with current fans, running advertising campaigns, optimizing your artist profile, and using campaign tools like Showcase and Marquee to reach new listeners. Engagement is also important to help discovery.
A compelling pre-save offer can drive awareness before release to boost Day 1 numbers. Marketers should craft social content that tells the story and meaning of songs to better connect listeners. They can leverage multiple email touchpoints surrounding the launch to not just drive streams but funnel listeners towards subsequent ticket/merchandise purchases through personalized storytelling.
What is the Spotify waterfall release strategy?
It is a simple yet effective way to get more ears without spending a dime.
Here’s how it works:
↳ Release your first single.
↳ Release a second single.
↳ Include first single in second release.
This creates a “waterfall” effect. Listeners will stream your first single and then listen to the second one.
Your goal is to keep people engaged. Help fans discover more of your music to get more streams on Spotify without much extra work on your part. This increases the chance to turn listeners into fans and for others to discovery your music.
Playlists also provide a way to expose listeners to additional tracks using a waterfall effect. Artists should consider longer playlists that keep users engaged through multiple songs instead of solely pitching a single. They can also include external purchase links right in Spotify content like stories or in a playlist description.
Can you pay Spotify to promote your music?
Paid promotion through Ad Studio can target listeners, but crafting longer-form video and audio stories to share meaningfully on social platforms and through email nurtures a dedicated fanbase more likely to consistently stream and purchase artist outputs.
What is the best Spotify promotion strategy?
While Spotify’s built-in tools offer exposure, the most effective promotion embraces both internal and external strategies. This includes running pre-save campaigns, utilizing the “waterfall strategy” within new releases or via artist-created playlists, crafting social/email content that shares the song story and meaningfully directs listeners towards future purchases after listening. A fully-integrated multi-channel approach yields the best results.
