In an innovative mashup of food and technology, restaurant chain Red Lobster has turned to artificial intelligence to compose a collection of songs focused on one of their most beloved menu items – Cheddar Bay Biscuits. The AI-generated album, dubbed “Cheddar Bay-I,” features 30 tracks of “rich beats and buttery smooth lyrics” inspired by the outpouring of affection fans have shared for the famous biscuits on social media over the years.
Everything you need to know:
✓ Red Lobster used AI song generator to compose 30 tracks about their popular Cheddar Bay Biscuits, inspired by fans’ social media posts
✓ The songs span genres like pop, hip-hop, jazz and country, with clever lyrics capturing the passion customers have for the biscuits
✓ The “Cheddar Bay-I” album launched alongside new menu items like street corn shrimp and specialty cocktails
Red Lobster’s new AI Cheddar Bay album + menu items you won’t want to miss
To create the album, Red Lobster fed fans’ gushing posts and “declarations of love” for Cheddar Bay Biscuits into an AI song generator. The resulting tunes span an impressive range of genres, from hip-hop and electronic dance to jazz, country, and even barbershop quartets. Released as two 15-song playlists on Red Lobster’s YouTube channel, the minute-long tracks pair the AI-crafted lyrics with mouthwatering visuals of the biscuits themselves.
For Side A Playlist – Click here
For Side B Playlist – Click here
The songs capture the passion customers have for the cheesy, flaky, fresh-baked bread in clever and catchy ways. “Cheesy Delight,” a bubblegum pop track, describes how the biscuits send the singer to “cloud nine.” She’s happy to share a basket with friends but willing to “fight tooth and nail for the last one.” Meanwhile, the ’90s hip-hop flavored “Cheddar Bay Bouncin’ II” features a “butter advisory” warning due to the biscuits’ “excessive flavor.”
Red Lobster’s musical tribute will make your mouth water.
“Our Cheddar Bay Biscuits have been topping the charts in the hearts and minds of our guests for years, so we figured who better to tap for the inspiration behind each track than the people who share their passion for Cheddar Bay Biscuits every day,” said Sara Bittorf, Red Lobster’s Chief Experience Officer. “With a little help from AI, Cheddar Bay-I brings our guests’ love of Cheddar Bay Biscuits to life in a way that’s part cheesy, and a whole lot of fun.”
The album’s release strategically coincided with Red Lobster adding several new items to their menu. These include street corn shrimp as part of the $20 “Shrimp Your Way” combo, a “Main Deck” margarita flight, and a cocktail called “Under the Purple Sea.” The restaurant chain plans to drop one more bonus “Cheddar Bay-I” track on May 14th, National Biscuit Day.
Red Lobster’s AI album shows how brands can use music to share their story
Red Lobster’s AI-generated album is a great example of how brands can use AI music to tell their story in a whole new way. By turning their customers’ love for Cheddar Bay Biscuits into a collection of catchy songs, Red Lobster has found a unique way to connect with their audience on an emotional level. The tunes aren’t just about the biscuits – they’re about the shared experiences and memories that bring people together.
As AI music technology keeps improving, more and more brands will likely want to explore this creative avenue to engage their customers and build loyalty. By working with AI to create distinctive, brand-specific music, companies can share their story, values, and personality in a way that really sticks with people. This approach helps brands stand out in a crowded market and forge a deeper connection with their target audience.
Red Lobster’s success shows that AI music can be a fun and effective way to bridge the gap between brands and their customers, ultimately creating a stronger, more lasting relationship. It’s an exciting time for brands to explore the possibilities of AI music and find new ways to connect with their fans.
