Spotify has taken a significant leap in personalizing music experiences for its Spanish-speaking audience by introducing AI DJ Livi, a Spanish-language version of its popular AI DJ feature. Launched on July 17, 2024, this new addition aims to cater to millions of Spanish-speaking Spotify Premium users across the globe. This development aligns with the growing trend of AI music generators that are revolutionizing the music industry.
Scroll further to see Daniel Ek interact with Livi in Spanish!
Everything you need to know
✓ Spotify launches Spanish-speaking AI DJ Livi for Premium users worldwide
✓ AI DJ feature increases listener engagement and music discovery
✓ Livi’s voice modeled after Spotify’s Senior Music Editor Olivia Quiroz Roa
The AI DJ feature, which debuted in English last year, has proven to be a hit among Spotify users. It offers a personalized AI guide that selects and plays music based on individual tastes, providing commentary about the recommendations. The success of the English version paved the way for this expansion, as Spotify observed an increased listenership and engagement among DJ users.
Meet Livi: The Voice Behind the Spanish AI DJ
Livi, the voice behind the Spanish AI DJ, is modeled after Olivia “Livi” Quiroz Roa, a Senior Music Editor at Spotify based in Mexico City. Chosen after an extensive international casting call, Livi’s voice resonated most with users during testing, conveying a relatable tone as if receiving music recommendations from a friend. This personalized approach demonstrates how AI can enhance the music experience without replacing the human element.
The introduction of Livi comes in response to a growing demand from Spanish-speaking listeners. Spotify reported a 215% increase in social media conversations about DJ in Spanish over the past few months, highlighting the need for this localized feature.
Daniel Ek, Co-Founder and CEO of Spotify posted a video of him interacting with Livi. Watch below:
In a LinkedIn post he wrote: “Okay native Spanish speakers – asking you to cut me some slack on this one! Been practicing my Duolingo for a while and had to test my skills with our newest Spanish-speaking AI DJ, Livi. Give her a listen on Spotify Premium – I promise her Spanish is way better than mine!! 🤣”
Expanding reach and enhancing user experience
Available in Spain and select Latin American countries, including Mexico, Argentina, Colombia, and others, the Spanish AI DJ can be accessed by Premium users in markets where the DJ feature is currently available. Users can easily switch between English and Spanish versions through the app’s settings.
This expansion underscores Spotify’s commitment to enhancing user experiences and deepening connections between artists and fans. By providing context around music recommendations in Spanish, Spotify aims to create stronger engagement with its Spanish-speaking audience. This move is reminiscent of other AI tools in music that are helping artists connect with their fans in innovative ways.
The launch of AI DJ Livi represents a significant step in Spotify’s efforts to bridge language barriers and celebrate the impact of Spanish language in music culture. As the streaming giant continues to innovate, this move sets a precedent for potential future expansions into other languages and markets.
With AI DJ Livi, Spotify is not just translating a feature but adapting it to resonate with the cultural nuances of its Spanish-speaking users. This personalized approach to music discovery could reshape how millions of listeners interact with their favorite tunes and discover new artists in their native language. It’s another example of how AI is transforming the music industry, offering new opportunities for both artists and listeners alike.
