The ELVIS Act: Protecting artists’ rights in the age of AI deepfakes

The ELVIS Act — created to protect a person's voice, image and likeness against irresponsible and unethical uses of artificial intelligence (AI) — passed in the Tennessee Senate.

The music industry is taking a stand against AI deepfakes with the ELVIS Act. This groundbreaking legislation, named after the legendary Elvis Presley, aims to protect artists’ voices, images, and likenesses from being exploited by AI technology without their consent. Will this be the beginning of a new era in artist protection?